Over the past few weeks we’ve seen companies step up their game and help those fighting COVID-19.
From Deliveroo giving 500,000 free meals to NHS workers fighting coronavirus, to Lidl delivering thousands of free fruit and veg bags direct to hospital staff.
But British fashion house Burberry is the latest brand to announce measures to support those tackling coronavirus.
It’s revealed that the heritage brand will be using its supply chain network to fast-track the delivery of over 100,000 surgical masks to the NHS – which are likely to be well-received, considering the shortages staff have faced over the past few weeks.
Alongside this, Burberry has pledged to make non-surgical gowns and masks for patients in British hospitals.
It’s also been revealed that these gowns and masks will be manufactured in the brand’s Yorkshire factory – where its trademark trench coats are made.
Alongside these generous measures, Burberry will also be donating funds to the University of Oxford’s vaccine research, which is due to begin human trials in April.
While it’s likely the vaccine could take a number of months, Burberry will help in the short-term by contributing to two charities working to tackle food poverty – The Felix Project and FareShare.
The brand’s chief creative officer Riccardo Tisci took to social media to comment on the news.
He said: ‘I am so incredibly proud to be part of the amazing @Burberry family as we work to support our communities in this tough time – together we will get through this!’
Marco Gobbetti, Burberry’s CEO, also said in a statement: ‘COVID-19 has fundamentally changed our everyday lives, but we hope that the support we provide will go some way towards saving more lives, bringing the virus under control and helping our world recover from this devastating pandemic. Together, we will get through this.’